Lectures
- Introduction -- 12.02
- Descriptive analysis and visualization -- 19.02
- Customer segmentation -- 26.02
- Customer Lifecycle management - regression problems -- 05.03
- Customer Lifecycle management - classification problems -- 19.03
- Models Classification -- 26.03
- Cross-sell/Up-sell recommendations: Market Basket Analysis -- 02.04
- Cross-sell/Up-sell recommendations: Collaborative Filtering -- 09.04
- A/B testing in marketing -- 16.04
- Financial Forecasting -- 23.04
- 30.04 -- Holiday
- Guest Lecture by Veronika Plotnikova, Swedbank: Topic and exact date to be decided -- 07.05
- Link Analysis : Introduction and Basics about Network Science and use cases (Social Capital, Email exchanges in an organization etc.) -- 14.05
- Social Media Analysis: Mining and Understanding Text -- 21.05
- Business Process Mining, Lecture by Marlon Dumas -- 28.05
Exams
- Date and Time and Room to be decided